Hyphae by definition are the branching filaments that make up the mycelium of a fungus. The logo is inspired by this branching, having its own branching of hypha and etc (education, theory, culture). This branching visual element is the foundation of the brand's design system – based on which a grid system was created for the graphical language.

The naming of the institution comes from its aim to become a growing structure (hypha) fostered by mutual education practices, knowledge sharing and collaborations.